Evangelism's First Modern Media Star: Reverend Bill Stidger (Hardback)
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This is a fascinating biography of Reverend William Leroy Stidger (1885-1949), the early twentieth-century preacher who brought modern marketing and publicity tactics to his crusade to save souls. A fervent preacher, Stidger forever changed the way evangelists present themselves to the public, and was a forerunner of Billy Graham, Jim Bakker, and Jerry Falwell. He was also an enormously successful radio personality who had the world's first electric cross constructed on top of his church.
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